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Aesthetic Genesis, Exemplary Leadership

Mr. Xie Keyu, President of XSL-Technology, explores the essence, defines brand strategy, and implements precise channel approaches. He leads XSL-Technology on a transformative journey, planting seeds for contemporary ideal living aesthetics. In this interview with Home New Paradigm Editor-in-Chief He Liuyue, Chairman Xie unveils the beautiful design, products, and marketing behind XSL-Technology.

"Ideal Living Era Icons" and "Ideal Living Young Leaders" content columns are co-created by Guangzhou Design Week, China Origin New City, and Home New Paradigm. They document industry pioneers advancing material innovation, spatial formats, and lifestyles to fulfill aspirations for ideal living, while exploring new industry trends and future paradigms.

"Intelligent & Aesthetic" Elevators
Elevating Villa Living Value
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Q1: XSL-Technology positioned itself as a luxury smart villa elevator brand from inception. How do current consumers’ "ideal living" expectations reflect in the elevator industry?
In the home elevator segment, new consumers seek not only functionality but also intelligence, human-centric design, and sustainability.
Specifically, smart villa elevators are increasingly preferred for enhancing safety, comfort, and eco-efficiency while elevating daily convenience. This trend drives rapid growth in smart control systems, eco-materials, and bespoke designs.

Since its founding, XSL-Technology has dedicated itself to developing elevators tailored to Chinese households—innovating smart technology, human-centered design, and artisanal craftsmanship to add value to villa living.

Q2: XSL-Technology’s revolutionary Supernova Villa Elevator challenged conventions. How should elevator brands balance aesthetics and functionality?
Balancing aesthetics with functionality remains critical in product design. XSL-Technology believes only by harmonizing beauty and utility, innovation and practicality, cost and quality can the vision of ideal living be realized.

We resolve these tensions through user-centric principles, rigorous quality control, and continuous innovation—refining both functional and aesthetic value. By collaborating closely with distributors and executing targeted marketing, we transform ideal living concepts into tangible products swiftly brought to market.
Beyond the Supernova Villa Elevator showcased at Guangzhou Design Week, our S-Fashion, L-Luxury, and X-Excellence series all integrate aesthetics with multifunctional design.

Design-Driven Promotion of Ideal Living

Q3: XSL-Technology’s striking product designs rely on designer teams. How do designer channels advance ideal living? How does the company operate this channel?
Designers are not just users but innovators and ambassadors—pivotal in promoting ideal living.

XSL-Technology prioritizes designer channels through three initiatives:

1.Strategic collaborations with masters like Steve Leung, leveraging design to enhance living quality, preserve culture, and drive innovation;

2.Co-sponsoring awards like "Tribute to Chinese Design Over the Years" with Guangzhou Design Week, amplifying Chinese design’s power—especially in smart elevators and whole-house customization;

3.Hosting designer salons, seminars, and training to build a vibrant community. This elevates our design standards while providing platforms for creative exchange.

Q4: XSL-Technology uniquely captures the high-end market via smart design. What emerging trends define the furnishings industry? What role will ideal living design play?
A new wave centered on intelligence, personalization, and sustainability is reshaping the pan-home industry. Smart homes will become mainstream, with ideal living design prioritizing both aesthetics and holistic well-being.

XSL-Technology focuses on original designs that merge functionality with designers’ life insights, manifesting "the beauty of life as art." Through material pairings, curated collections, and meticulous detailing, we craft comfortable smart elevators for exceptional living experiences.

Q5: XSL-Technology’s disruptive elevator innovations demonstrate strong R&D capabilities. What iterative efforts advance ideal living aspirations?
To fulfill consumer expectations, we pursue continuous product evolution:
• Significant annual R&D investments drive bimonthly new releases;
• Our elite design-engineering team integrates cutting-edge tech with innovative design.

Breakthroughs like the Smart Touch HMI, personalized OLED call buttons, Maglock Dynamic Interior System, and 100% renewable substrates exemplify our smart and eco-conscious progress.

Q6: These innovations align with XSL-Technology’s "smart" positioning. What other pioneering initiative stands out?
The Maglock Dynamic Interior System’s development remains most memorable.
We faced the challenge of simplifying installation without compromising safety. After numerous trial-and-error experiments, we perfected the Maglock system.
This breakthrough enabled faster, safer installation and removal. It dramatically enhanced user experience, achieved market success, and became XSL-Technology’s flagship product.